The youngsters were surveyed on what big movies they had seen, whether they drank alcohol or owned merchandise with a liquor brand on it, and were also asked questions about their personality, school and home life. ...The researchers then measured the amount of exposure to alcohol in movies, determined by a character's actual or implied consumption of a drink or purchase of it.High exposure to alcohol consumption in films was ranked as the third biggest factor in the onset of drinking and the fourth biggest factor in the progression to binge drinking. 61% of Hollywood movies use some kind of product placement. Though producers are not allowed to use tobacco placements, they face no restrictions on product placement when it comes to alcohol. Alcohol consumption and branding in movies is mainly presented in positive sitiuations, with no negative affects, "which consolidates both the adolescent's identify as a drink and brand allegiance" the study warns. The best line of defense in underage drinking, for now, falls to alcohol servers. Many states require alcohol servers permits, which include training on how to spot fake ID's and curb underage drinking. To get your Washington State alcohol servers permit, take one of our online alcohol classes to become certified. Find out more at www.aacea.com.
prevent underage drinking
- San Diego has the most DUI drivers per capita than any other city in the U.S., followed by San Jose. The reason? San Diego and San Jose have an exceptionally strong drunk driving task force, and the police there actively patrol for violators. In San Diego, a team of six officers, specially trained to spot the subtle signs of drunk driving, spend 40 hours a week making DUI arrests, through both checkpoints and “saturation patrols.”
- California takes four of the top 10 spots, with Los Angeles and San Francisco coming in at numbers seven and eight, respectively. California ranks so high because of the large number of colleges located there - college students are the highest age group for drunk driving.
- Charlotte, North Carolina, ranked third on the list of drunk driving cities.
- Texas had five spots in the top 20, with Austin at 9, and San Antonio, Dallas, Houston, and Ft. Worth holding spots 11 through 14.
Dr. Megan Moreno from the University of Wisconsin-Madison led a team of researchers from her university and the University of Washington in Seattle who surveyed the Facebook pages, including photos and posts, of 224 undergrads with publicly-available profiles. About two-thirds of those students had no references to alcohol or drinking on their pages. The rest of the pages mentioned or had pictures of social, non-problematic drinking or more serious and risky alcohol use, including riding in a car while drunk or getting in trouble related to drinking. The researchers brought all the students in for a 10-question screening test used to determine who is at risk for problem drinking. That test assesses the frequency of drinking and binge drinking as well as negative consequences from alcohol use. Close to six in ten of the students whose Facebook pages had references to drunkenness and other dangerous drinking scored above the cutoff showing a risk for alcohol abuse and dependence, as well as other drinking-related problems. That compared to 38 percent of students who had more minor references to alcohol and 23 percent of those who didn't mention alcohol or drinking at all, according to findings published in the Archives of Pediatrics and Adolescent Medicine. In addition, close to one in five Facebook-implicated risky drinkers said they had an alcohol-related injury in the previous year.Moreno and her colleagues theorized that this kind of Facebook "evidence" could be used as a red-flag, where school residential assistants and counselors could either talk with the student or the student's parents. However, as Dr. James Niels Rosenquist, a social media researcher and psychiatrist from Massachusetts General Hospital stated, this kind of information only shows a very small snapshot into a person's life - and it may not be enough evidence to show who may need to be screened for alcohol related issues. One way to help curb underage drinking is to require any person serving alcohol to go through alcohol server training. If you need your mandatory alcohol server training, or server permit, visit www.aacea.com. We offer a full range of classes to help you learn how to become a better bartender and how to be a responsible server.
AACEA promotes responsible alcohol sales and service. During your alcohol server training you learn the importance of checking valid identification so that you do not serve alcohol to a minor. In Washington State it is illegal for minors to be in a bar. As a bartender in Washington it is your responsibility to ensure that you check the identification of everyone frequenting the establishment in which you work.
Underage drinking is illegal and destructive. The WSLCB has launched a campaign to raise awareness about the many excuses people, particularly some parents, use to perpetuate the myth that it's socially acceptable for those under 21 years old to drink beverage alcohol, whether it be liquor, wine, or beer. Adults must accept responsibility for preventing youth access to alcohol.
AACEA provides alcohol server training that promotes responsible alcohol sales and service. Get your Washington alcohol permit online. For more information and to take your class from the comfort of your home visit www.aacea.com.
"I have a friend who constantly uses her older sisters ID to get in to clubs - how can I help to put a stop to this? I am concerned, since I know that not properly checking IDs can lead to more serious issues."Len says: As long as there is a drinking age minors are going to do what they can to get into places where the age limit is 21 years of age or older. In other words, they want to go clubbing -basically, what your friend is doing. You can let her know that by using another person's ID she could be charged with a felony for identity theft, she can also be charged criminally for being under age in an establishment licensed for 21 years of age as well as be charged for a Minor In Posession. Let her know the consequences of her actions may even result in a server or bartender being charged criminally and sued in a civil case. Tell the older sister that she too can be charged with the same, if it is proven that she loaned her ID to her sister. If you know where she is going, let that bar know she is underage. Hope this helps, -Len A note for the bartenders: during your alcohol server training you learn the importance of checking valid identification so that you do not serve alcohol to a minor. In Washington State it is illegal for minors to be in a bar. As a bartender in Washington it is your responsibility to ensure that you check the identification of everyone frequenting the establishment in which you work. Get your Washington alcohol permit online. For more information and to take your class from the comfort of your home visit www.aacea.com.
It is against the law to sell alcohol to an apparently intoxicated person or allow them to possess alcohol.
It is important to know the signs of intoxication - such as slurred speech, difficulty focusing, and aggressive behavior - when determining if a customer should be served alcohol. A list of signs can be found at here.
Employees should remember that customers may have already had several drinks before coming to their restaurant, so it is important to watch for signs before the first order is placed.
If a customer is showing apparent signs, employees should not serve them and remove any alcohol they have in their possession. While the customer can remain at the restaurant as long as they are not acting disorderly, employees must make sure they don't get alcohol from someone else.
When refusing service, employees can keep the situation calm by remaining polite, tactful and firm. The restaurant should have a policy about what to do after a sale is refused. Possibilities include offering complementary coffee or cab fare.
Conduct violations Restaurants should intervene immediately if they see people arguing or acting aggressively in order to prevent a fight. Customers that fight may not remain at your business.
When determining whether a disorderly conduct violation has occurred, the WSLCB looks at factors such as: * Did the restaurant create an environment that encouraged the behavior? * Did the restaurant allow the disorderly customer to remain at the business? * How did the restaurant respond to the altercation? * If there were injuries, were the police and medical aid called?
Also, owners and employees are not allowed to drink while working. In addition, employees and owners may not be at their restaurant while showing signs of intoxication, whether they are working or not.
Responsible service of alcohol should be your primary concern as a bartender or server. AACEA promotes responsible alcohol service and sales and offers online alcohol server training in Washington. For more information about your alcohol permit visit www.aaccea.com