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The Keys To Customer Observation For Texas Alcohol Servers

In Texas State it is illegal to sell or serve alcohol to someone who is intoxicated, and observing customers for signs of intoxication is a server’s best course of action for preventing alcohol from being served or sold to an intoxicated customer.

Let’s review some Keys to Customer Observation for preventing alcohol sales and service to intoxicated individuals below!

Keys to Customer Observation for Alcohol Servers

  1. First thing’s first, always pay attention to how your customers look!
    • Are their eyes red and watery?
    • Do they look overly tired?
    • Are they looking a little disheveled? (e.g. tussled hair, untied shoes, untucked shirts, etc.)
    • Do they smell strongly of alcohol?
  2. Next, observe what your customers are doing!
    • Are they struggling to keep themselves balanced when standing still?
    • Has walking become a challenge for them?
    • Do they slur their words when they speak?
    • Are they being overly loud or excited?
    • Are they taking frequent trips to the restroom?
  3. Then, observe how your customers are reacting to various stimuli.
    • When you ask them a question, does it take them a long time to formulate an answer?
    • Do they respond to your questions slowly and with great effort?
    • Are they giggling or laughing at your jokes in an overly-animated way?
  4. Lastly, keep tabs on how much alcohol has been purchased or consumed by your customers!
    • This shouldn’t be your only method for determining a customer’s level of intoxication since they will often begin drinking at home or in another establishment before frequenting yours, but counting drinks can still provide you with a general idea of where a customer may be at on the BAC scale!

These four keys to customer observation may seem overly obvious and simple, but the biggest takeaway we want you to remember is to always keep an eye on your customers! It is incredibly important to develop observation skills if you serve or sell alcohol to the public in order to protect yourself and your establishment from getting into trouble with the TABC and to keep your customers and the general public safe!

If you are a server or bartender in Texas State and are hoping to learn even more valuable information in regard to Texas State’s Alcohol Laws and Texas Alcohol Server/Seller Responsibilities (and would like to receive a TABC Certificate in the process), we welcome you to check out our TABC approved Online TABC Certification Course whenever and wherever is most convenient for you!

Cheers, and Happy Training!

Tags: Texas, TABC Certificate

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