Cocktail Culture is Killing Bartending
An article on SeriousEats.com asks if cocktail culture is killing the art of bartending. The writer, Michael Neff, says that the nostalgia for vintage cocktails has birthed a "cocktail culture" where drinks like the Manhattan are king - despite whether or not anyone actually likes them. This nostalgia is alienating the only people who can tell us whether or not these drinks are any good. Those people are the consumers.
The Jerry Thomas Manhattan (2-1 Whiskey to Vermouth, Angostura Bitters, with a dash of Cointreau) tastes like syrup. It certainly doesn't taste like whiskey. But it's the earliest written recipe of the Manhattan, and people are told that it's how a Manhattan is supposed to be made. Choke it down if you can, but don't dare say you don't like it. Who the hell are you, anyway?
This is a big problem for all of us. The consumer feels judged (because they are), and walks away feeling smaller than they walked in."
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