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California Alcohol Sampling at your On-Sale Establishment for CA Liquor License Holders & Alcohol Servers

If you own or work at an On-Sale alcohol licensed establishment in California State, you may want to sample alcohol to your customers at one point or another. Sampling alcohol is a fantastic way to connect with your customers and to introduce them to your products, but they can only be conducted by in-house employees if you have an on-sale alcohol licensed establishment which allows you to sell wine or liquor.

What is a California On-Sale Alcohol License?

This is a CA liquor license which allows you to serve alcohol to be consumed within your establishment. Restaurants and bars are common examples of establishments which hold a California on-sale liquor license.

What is a California Off-Sale Alcohol License?

If you haven’t already guessed, a California off-sale alcohol license is one which allows you to sell alcohol strictly to go. Liquor store and beer & wine shops are common examples of establishments which hold a California off-sale liquor license.

In California the best way to legally conduct a sampling in your establishment is to organize an “alcohol instruction session” on a product for your customers.

What is Considered an “Alcohol Instruction Session?”

This is essentially a session which aims to educate customers on an alcoholic product. You can include information such as the product’s characteristics, history, how the product is made, and how the product is presented and served.

Is there a Limit to how Much Alcohol can be Sampled to Customers in an Instruction Session?

Yes there is. A customer/individual cannot have more than three samples of liquor or wine per day.

For Liquor Tastings:

One sample of liquor is considered no more than ¼ an ounce. So each individual/customer can have a total of ¾ an ounce of sampled liquor per day.

For Wine Tastings:

One sample of wine is considered no more than one ounce. So each individual/customer can have a total of 3 ounces of sampled wine per day.

Your customers will thank you if you conduct an “Alcohol Instruction Session” (Alcohol Sampling Session) in your establishment and doing so has the potential to help increase your sales!

If you are a California State liquor license holder or if you work as a bartender or waitstaff in California State and are hoping to learn more regarding responsible alcohol sales and service, we welcome you to take a look at our CA ABC Responsible Beverage Service (RBS) Online Training Course whenever and wherever is most convenient for you! Its purpose is to provide you with valuable education to help you become more confident as an alcohol seller/server and to reduce your likelihood of getting into trouble with the law, and at the end of our program you will receive a California RBS Certificate (also sometimes referred to as a California Bartender License) which you can show to your employer.

Cheers & Happy Training!

Tags: California, California RBS Training

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