State Liquor Pilot Project Allows Alcohol Tastings
30 state, pilot and tribal liquor stores in Washington are testing a pilot program to allow spirit or hard alcohol tastings in-store. Sampling will be limited to a 1/4 ounce with four samples maximum. Only product sponsors, such as a distiller representatives, may serve samples. These alcohol servers must have the WSLCB-Approved Mandatory Alcohol Server Training Permit.
The pilot program starts today (September 1st) and is a year-long program, intended to introduce premium products to store customers. Details of these 30 stores which allow spirit tastings can be found on the events page of the stores and products section of the WSLCB website at www.liq.wa.gov. Stores are permitted one tasting event per week. The tasting events will be either Fridays or Saturdays from 4:00 – 6:00 p.m
"The spirits sampling pilot is a win for both consumers and producers,” said Carrie Tellefson of the Distillery Representatives Association of Washington. “With so many products available, the tasting events offer consumers a valuable opportunity to taste spirits in a controlled environment, learn about new, premium products and provide valuable feedback for distillers."
The Distillery Representatives Association of Washington is an organization committed to representing the Alcohol Beverage Community in a manner that advances the understanding of the issues and challenges that affect our industry.
DRAW works with the Washington State Liquor Control Board and the State Legislature to eliminate underage drinking and promote responsible alcohol consumption.
Of the pilot program, WSLCB Chair Sharon Foster said, “We are excited to have this opportunity for our customers to taste new and interesting products in our stores. With more than 1,100 spirits products available in state stores, customers can now enhance their product knowledge by trying something they may never have considered before and learn first-hand about the products from distillers’ representatives.”
Stores were selected based on retail sales volume, locations, and appropriate in-store space for sampling, as well as traffic accident data and proximity to churches and schools.
At AACEA, we provide alcohol server training which promotes responsible service and sales of alcohol. To get your alcohol servers permit in Washington or to get your alcohol servers permit in Oregon, visit www.aacea.com. Sign up today and you’re eligible to win our monthly $100 raffle, from AACEA and Len Riggs.
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