Arizona Alcohol Sampling Rules in Arizona State for Alcohol Servers/Seller and Liquor License Holders

Sampling alcohol is a fantastic way to win over new customers and is also a great way for alcohol producers to market a new product to their customers!

In Arizona state, there are two types of alcohol sampling permits and they apply to on-sale and off-sale licensed locations, though the specifications vary slightly.

What is an Arizona Off-Sale Liquor License?

An Arizona Off-Sale Liquor License is one that allows an establishment to sell alcohol to go in its original container – think liquor stores, beer & wine shops, grocery stores, etc.

What is an Arizona On-Sale Liquor License?

An Arizona On-Sale Liquor License is one which allows an establishment to sell and serve alcohol to be consumed within the licensed establishment – think bars, restaurants, breweries, etc.

What are the two different types of Arizona Alcohol Sampling Permits?

Type 1: This is a temporary sampling permit which allows an alcohol producer or wholesaler to conduct a maximum of 12 sampling events per year within on and off-sale licensed establishments.

Type 2: This is a permanent sampling permit which allows off-sale licensed liquor stores and beer & wine establishments to conduct unlimited alcohol samplings per year.

What are the sampling requirements for the permanent sampling permit?

  • For wine, a maximum of 3 ounces can be served per customer per day, however, customers can only have a total of 1.5 ounces of wine per brand.
  • For beer, a maximum of 3 ounces can be served per customer per day.
  • For distilled spirits, a maximum of 1 ounce can be served per customer per day.

What are the sampling requirements for the temporary sampling permit?

The requirements vary depending on if the wholesaler/producer is sampling their product at an on-sale licensed location or at an off-sale licensed location.

When sampling alcohol at an on-sale licensed location:

  • An employee from the alcohol producer or wholesaler must be on site to supervise the sampling.
  • For beer or coolers, a maximum of 12 ounces can be served per customer per day.
  • For wine, a maximum of 6 ounces can be served per customer per day.
  • For distilled spirits, a maximum of 2 ounces can be served per customer per day.
  • The alcohol wholesaler/producer is required to pay the on-sale retailer for any drinks they request the retailer to prepare.
  • The wholesaler/producer cannot buy the on-sale retailer or the retailer’s employees a drink during working hours.
  • The wholesaler/producer cannot provide gifts/benefits to the on-sale retailer.
  • In addition to the above, all sampling procedures must comply with federal sampling laws and regulations.

When sampling alcohol at an off-sale licensed location:

  • The sampling must be conducted by an employee from the producer or wholesaler.
  • The producer or wholesaler is required to notify the Arizona DLLC of the sampling date, time, and location at least 10 days prior to the intended ampling date.
  • For beer, a maximum of 3 ounces can be served per customer per day.
  • For wine, a maximum of 1.5 ounces can be served per customer per day.
  • For distilled spirits, a maximum of 1 ounce can be served per customer per day.
  • Only one sampling session can occur at an off-sale retailer’s premises within a day.
  • Sampling sessions cannot exceed three hours.
  • If a producer is conducting the sampling they are required to purchase the product they wish to sample from a wholesaler.
  • The sampling must be blocked off in a designated space within the area of the store where liquor is displayed and cannot be entered by anyone under 21.
  • The producer or wholesaler cannot provide samples, or any gifts/benefits to the retailer or its employees.
  • A sampling cannot occur in premises that is under 5000 square feet unless at least 75% of the store is designated to the sale of liquor.
  • In addition to the above, all sampling procedures must comply with federal sampling laws and regulations.

Once again, sampling alcohol is a great way to delight your customers while they are shopping and has the potential to increase your sales! If you are interested in learning more in regard to Arizona Alcohol Laws or if you need to complete a Title 4 Training Certification Course in order to sell or serve alcohol, we welcome you to check out our Online Arizona DLLC Approved Basic Title 4 Training Certificate Program whenever and wherever is most convenient for you!

Tags: Arizona, Arizona DLLC, Title 4 Certificate

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